advertising and marketing companies

How Advertising and Marketing companies changed in the market?

There are periods in market when it is volatile and while this volatility occurs, advertising and marketing companies spread messages which promote their product and services to world wide customers. Therefore advertising and marketing companies create campaigns and place advertising and marketing messages in the media, at a factor which in known to be the competitive factor between companies.

If we look close at the market and how this evolved from ’80 to our present day, a period of almost 30 years in the advertising and marketing, we see that companies that service the media sector has undergone long lengths of changes and most of the changes are closed linked with technology, deregulation and globalization, while customers have demanded better advertisements, more inspiring advertising campaigns and clearer marketing and advertising messages.

We see that technology played a big role in shifting the marketing and advertising companies into embedding their messages more within technology such as emails, maps, applications and many more.

Does Marketing and Advertising companies interconnect each other?

If we check their availability, advertising and marketing companies have both gone long lengths to extended their combo services they offer. outgoing from the longstanding trade follow of positioning themselves as “full-service” suppliers of marketing and advertising. Over time agencies bit by bit became additional willing to supply purchasers with a limited range of services so now it’s commonplace for an advertiser to employ one agency for artistic services and another for media services.

It’s only me who thinks this, of course a whole array of analysis has been devoted to this in hope to create a much sustainable market. Here is a much wordy perspective from Harvard Business School :

 “But while these practices helped stabilize the advertising and marketing business, they also effectively prevented advertisers from establishing in-house agencies or otherwise buying area and time directly from media suppliers. At an equivalent time, these practices restricted price war among agencies, and facilitated bundling by independent full-service agencies. Not astonishingly, the recognition system and particularly media-based compensation became the subject of a contentious discussion between advertisers on the one hand, and agencies and publishers on the other; this disceptation recurred sporadically for several decades.

Of course we can go further and discus this topic in more detail, however our main argument is that whatever whenever advertising and marketing companies collide, their release is an abundance of  creativity and new perspectives for inspiration, many of them not actually working in business environments, however they work well on a social scale and yes they interconnect to a point where there are sustained and regulated for price competitiveness and availability.