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Games of Sales – Web application development London

Web application development London is not about just getting the things done on a takeaway basis. It’s also about the experience which one enjoys through the development and while such experiences are not often found in the busy working environment at our office in Faringdon, I thought to go away on a journey of discovery .. where the new becomes the tool to experience the void of pleasure …

So not long after Friday, around 6pm I went and registered for a Hackathon where I received a portable battery charger as a welcome price from the organizers … well welcome tho’ .. as I love travelling and getting in cables for every socket can be sometimes painful …

So hey .. .after I joined the competition, I made this pitch about turning sales people phones into watchdogs .. which was not quite loved by the audience and managed to get only 6 votes … although .. while looking for votes through the crowd .. I found Dan, Chris and Tommy … a formal but informal coding team from White Springs which brighten the atmosphere with some pretty cool white t-shirts, as opposed to everyone else, which was dark dressed, more for like hackers – so I thought … these are the white hats guys … and they were indeed.

I was mesmerized by their idea, to turn triggers into games … and then I’ve paid my tips to them and we joined forces to make the next destination of Salesforce into a game experience which will transform any mobile device into a competition deck .. and we achieved it ..

web-application-development-london

Tommy, Dan and Chris were so talented, they actually managed to re-write a whole new system for processing triggers in just 12 hours and then we pitched it .. the audience loved it .. we thought we will win it  … but we we’re not … not to worry .. I still believe that Crush Saga should have bubbles popping with lazy colleagues which loose their way along the sales process …

Game of Sales has been developed as a tool to keep the sales team engaged and incentivised by unifying data and game-play to leverage Salesforce to better competitive advantage. There is a lot of data in Salesforce but the challenge is to turn it into something meaningful, make it sticky and increase adoption.

Overall there was a great experice, good food and a great team which crafted in 48 hours what others would do in 1 week. All respect to Chris Castle, Thomas Elliott and PM Dan Cook.

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How 2 engage a digital marketing agency in London

Digital-Marketing-Agency-london

Digital marketing agency London #digitalmarketing

As a startup business looking to grow, it is important that the media is published through specialized companies like websprint.me. The benefit of using a specialized company to deliver digital marketing to your company is that the resources which are available to target specific segments in the market at a price which is both convenient for your company and for our agency. As an agency when we plan to reach in the depths of a segment, we analyze internal analytics.

As for those who just started, such analytics can be dictated through generated content and targeted keywords that connect with the search engines and which deliver the juice of the searches by sucking into the segment which you reside.

This is possible using an advanced programmatic strategy using data points which backlink the information to your website. From a user perspective this means that your content can be available in more locations like in a cloud, everywhere in the world. From a search point of view this means that content display is higher whenever it is looked for. Basically, the more links you have, greater chance to get displayed in higher result.

Our digital marketing agency London does this matrix combined with media buying based on users post codes combined with cookies and a matrix of backlinks combined with social media profiling and buying patterns in your market segment to help predict and dictate the next customer movement and ultimately to increase the return on investment (ROI).

Therefore if you’re looking to launch a #digitalmarketing strategy in #London, please do not hesitate to contact us. We are specialized through working with the best #digitalmarketing tools that are available online.

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How to plan a branding and marketing strategy

branding and marketing strategy

Branding and marketing strategy – The handshakes with your customers.

Branding it’s about shouting as loud as you can! – and guess what? The melody, the rhythm and the vibration in the voice which shouts the message needs to have the right tempo, the right rhythm and the right level of sound so that isn’t disturbing.

To craft such message, it requires research and planning so that it indulges the senses of customers through personalized and predictive modelling.

1. Do your research, create new or unique branding proposition.

The research is the main point of any branding and marketing strategy. The research is the first stage of any business and it leads to the definition of culture and the level of analytics in that culture. When these two stages are defined in branding and marketing strategy, the next step is to look at semiotics in an audience.  The main question to ask is how a symbol can define the service or the product. Big brands use symbols because the message it is easier to remember.

When the symbol is defined, the next step in your branding and marketing strategy is to apply creativity and create a story which embeds the symbol with the audience. This should be crafted based on age group and buying power.

The next step in your branding and marketing strategy is to search for competitors on the World Wide Web to discover any possible competition and the level of customer engagement for brands which you think are relevant to your brand.

Once you have defined the creative strategy for your branding and marketing, it is time to place your branding proposition into a culture. Here, the patterns will dictate the colors customers like, the mood, the feeling, the approach, the quality and many other patters which you have to quantity through your branding.

2. Create witty value proposition which triggers emotion, needs, or traits.

When creating value propositions you have to understand the culture and the language. Value proposition in one country does not make sense in another, if it is not tailored to the customer behavior in which the value proposition is proposed.

Once the value proposition is defined, the personality type is important to defining your market segments and buyer mood, when it gets in contact with your branding and marketing strategy.

Once you have defined these stages, you should have a valid branding proposition with the right audience in the right segment and with the right attitude.

As example you can find attached bellow the websprint.me value proposition –

we create, deliver and inspire the business of newly incorporated businesses

branding-and-marketing-strategy-websprint

3. Define the impact of your branding marketing strategy

A good way to look at how effective can be your branding in a market niche, is to research through testing. If you just started, there isn’t much data about how your company behaved or how your brand works in the market, therefore, to build data around your brand you need testing. Testing is to define your marketing spending budget. Testing still gets your brand out there … but it’s about building the right confidence.

If you’d like us to do the testing for you in a predictive modelling, please refer to Programmatic strategy in media and marketing planning and we will help you to increase your ROI realistically.

Now, if you’d like us to work with you to deliver the right branding proposition for your business or service, it is worthwhile to get in contact with us.

 

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Programmatic strategy in media marketing and planning

media-marketing-and-planning

Programmatic strategy in media marketing and planning

Thanks for the latest software extension in media planning, as a buyer, it is now safer for you to address your product and services to tailored market segments within every niche that you operate to a level which is close to a  family know how. As we all know, the family is the place where all traits and personalities of the members are known. Now, with so much data and social profiles, we worked close with advertisers to minimize cost and increase business conversions.

1. Before you start a media marketing and planning strategy, you need to think of a budget that you want to allocate for a particular market. The budget can be researched with google adwords and facebook ads to see the price of the market you want to operate in.

2. When you know the market you have the easy option to work with google and bing (first time advertisers, get £75 Google Adwords voucher +£50  Bing Ads voucher =  kick start with £125 ad budget topped on your budget when they sign up with websprint.me for media planning ). The other option si to work with websprint.me to deliver ads in a programmatic cycle that will increase the chances of getting the right target to your ads.

3. Media marketing and planning with Google Ads and Bing Ads on you own, you do not have the tools to plan you ads to the postcode level based on personality traits, internet usage and mood. We analyse close the patterns and we can predict a person buying mood with predictive software that maximizes your chances to have a positive ROI.

4. Have the right metrics before you start any media marketing and planning strategy for your product or service. Having the right information where to deliver your product, is important as it minimizes the risk of delivering packages to underpopulated locations. Imagine that an aid airplane is about to drop its parcels to a place where there is no people. Imagine that when the aid hits the ground, it is more expensive to drive it to the right location. Advertising is no different.

Now, if you have a great idea or service which is worth telling to the world, please do not hesitate to contact us back for 30 min one to one session with one of our senior business consultant to see how we can increase your ROI.

Use the contact for bellow and tell us about you. We will be happy to grow your business.

media-marketing-and-planning-sign-up

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Why you should hire a small business consultant?

small-business-consultant

 

Small business consultant to skyrocket your start-up in global reach.

We’ve been there, sitting in your shoes and wondering how to get the message across a digital medium. We sat where you sit now, we’ve read as you just do now and we’ve tried, as you will do after you finish reading this.  You’ve been pushing over and over tweets after tweets with no return and yet you wonder how other companies succeed. We asked the same questions and we’ve realized that only a small business consultant can give us the insight which we needed. But how we’ve done it? Simple as you might expect, we took a small business consultant to put our message across print and digital.

Soon after we started to advertise, orders also started to come in, balancing expenditure while we continued to deliver products to our customers. Plenty of impressions, but not the right numbers of orders. Soon after we ended up paying for the small business consultant to bring into our company thus working full time, we’ve reached limits never imagined before and growing around 35%/year, we believe is a steady growth. Now, we have the tools, but how we can help you?

You might also think that budget might be a big issue, which it is, in most cases, we can’t do something for nothing. Everything costs energy – to think – to move – to act – a little particle in this multiverse – which can also be you. Therefore it is important to have a limit and a stop when you are taking a position. Knowing limits, also means knowing who you are, as the world is finite, despite our consciousness which is infinite – well tweets act just the same.

A tweet is finite, but the consciousness of a tweet is infinite, but to get it there, it costs energy, which in most cases comes to a price.

Now, our small business consultant can map your tweets and plan your Social media Marketing (SMM) to reach global. Our packages are made to tailor budgets above £100/month that can bring a return around £400 to maximum £700, realistically.

If you think this might be a good addition for your business, hire a small business consultant and your product will reach global, hassle free, as you can see in the image posted at the top.

Now, what is that you want? To sit more and get more non-sense information, or you want something that works? We choose to work, as probably do yourself.

order-small-business-consultant

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4 information websites for small business graphics

small-business-graphics

Small business graphics can be very difficult to find. When you are rushing through your diary to get things done quickly, small business graphics websites isn’t a quick decision that you make? It’s fine, here we’ve tailored the most inspiring websites for small business graphics that you can get inspiration from your projects and even free assets that you can use in your projects freely.

Small business graphics for your start-up business

Smashing Magazine is an online magazine for professional Web designers and developers, with a focus on useful techniques, best practices and valuable information to help you build better small business graphics for your start-up company or for one of your clients. It is also useful to increase your design knowledge .

tuts+ offers design tutorials to design enthusiasts as well as other tutorials and ready made packages to be used in your personal projects. Tuts+ has a huge library of tutorials which can benefit you by gaining online skills to create better small business graphics for new projects that you might have in mind. With tuts+ skills you can become a professional overnight.

Showcase and discover the latest work from top online portfolios by creative professionals across industries. Behance connects designers across many parts of the world which deliver small business graphics and which want to showcase their work. Small business graphics designers also publish some of their creative assets and you can get free fonts and other cool vectors.

Envato is an ecosystem of sites to help you get creative. From our world-leading digital marketplaces where you can buy images, templates, project files and creative assets, to our education network of tutorials and courses where you can learn new skills and crafts, our sites and services help millions of people around the world for creating better small business graphics.

 

These are just couple of websites which we can recommend you, however we do recommend you to work with our business design incubator which will teach you much more and get your business ahead of your competitors with sprint precision or contact us for a small business graphics package.

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Starting a business in London – Market Overview

Starting a business in London

Starting a business in London has never been easier in legal terms, because the UK government is investing almost 50 million pounds in supporting businesses to develop tech products within City of London. What does this actually means?

For example, if you are a company outside UK in a country where the legislation gives you headache, London might be the just the perfect change for you. London has a good proven record of sustainable laws and and transparent legislation which gives you the freedom to focus on your business. London has more firms than any other county and it counts for 22.2% of the UK GDP generated from more than 800,000 companies. Sure you might also think that the competition is higher, but in terms of business this might be the catalyst which your business needs, especially if you are in the services industry. Starting a business in London might also give you the freedom to choose from many backgrounds, because it’s the hub for the most creative arts and as we all know British art is well renown for its quality all over the world from engineering to manufacturing and finance. Creative right?

Starting a business in London is also giving you the opportunity to choose from fresh talented graduates in computer science from top universities in the world like UCL. Sounds just about right yeah?

Starting a business in London – The common tricks

Best and most use technique to start a company and here I am referring to companies starting a business in London for the first time. The best is to go through an accountant if you prefer to save some money. Otherwise if you prefer the straight and secure way, you should use a law firm, but at a higher cost.

The in house design for your start-up it is not recommended and here you should see a specialist, because in London the competition is at it’s peak and every details counts. Please contact us, to see how we can help you.

There are many companies specializing in renting offices and virtual offices and you can start renting or part renting for a minimum a week time, or if you prefer to work from home should join others because 1 in 8 people work from home.

Most of the services are on line and you can plan to starting a business from your own comfort to check for available names and spaces.

However, starting a business in London it is not the most competitive in the world and in a subsequent chapter we will give you the details about Singapore and exotic land with great support for business.

Please also find an info graphic about starting a business in London to share it with your friends in the business.

References:

http://www.cityoflondon.gov.uk/business/economic-research-and-information/statistics/Pages/Research%20FAQs.aspx

http://www.london.gov.uk/sites/default/files/SE%20in%20London_0.pdf

http://en.wikipedia.org/wiki/Thomson_Reuters_Business_Classification

http://www.independent.co.uk/life-style/gadgets-and-tech/features/is-the-success-of-londons-silicon-roundabout-forcing-new-startups-out-of-the-capital-8599699.html

http://transferwise.com/blog/2013-04/tour-of-london-start-up-scene-part-1

http://www.publictechnology.net/sector/more-people-ever-are-working-home-according-research-tuc

 

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How 2 engage a digital marketing agency Shoreditch

Digital-Marketing-Agency-london

Digital marketing agency Shoreditch #digitalmarketing

As a startup business looking to grow, it is important that the media is published through specialized companies like websprint.me. The benefit of using a specialized company to deliver #digitalmarketing to your company is that the resources which are available to target specific segments in the market at a price which is both convenient for your company and for our agency. As an agency when we plan to reach in the depths of a segment, we analyze internal analytics.

As for those who just started, such analytics can be dictated through generated content and targeted keywords that connect with the search engines and which deliver the juice of the searches by sucking into the segment which you reside.

This is possible using an advanced programmatic strategy using data points which backlink the information to your website. From a user perspective this means that your content can be available in more locations like in a cloud, everywhere in the world. From a search point of view this means that content display is higher whenever it is looked for. Basically, the more links you have, greater chance to get displayed in higher result.

Our digital marketing agency Shoreditch does this matrix combined with media buying based on users post codes combined with cookies and a matrix of backlinks combined with social media profiling and buying patterns in your market segment to help predict and dictate the next customer movement and ultimately to increase the return on investment (ROI).

Therefore if you’re looking to launch a #digitalmarketing strategy in #Shoreditch, please do not hesitate to contact us. We are specialized through working with the best #digitalmarketing tools that are available online.

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How to get starting your own business UK

starting-your-own-business-uk

Starting your own business in UK is just easy. UK has one of the most competitive start up market in the world and with probably the fastest growing tech hub in Europe, which you can find it in East London, Old Street. Here your idea can get the exposure it needs, right from the beginning with the benefit of having the largest English speaking market at your fingertip.

As you probably know, starting your own business in UK is a process that needs clarification before you even consider it to execute it into action. Starting your own business in UK also needs to consider ways in which your idea can be marketed, how to get access to capital and how to sell your product and how to fit in this young start up market.

First thing that you should do is to find out how to register your company with Companies House
Find the right scheme for your business to get started and the help that UKTI can provide
Get legalized and seek legal advice from any small business registered with FSB
Seek advice for Intellectual Property Office to protect your ideas

Once you get registered with these, you will find yourself more connections on the go and you can work your business up the ladder. It is also important that you network and you make as many business connections as you can.

Also before you start you need to get your branding strategy done – here is our offer for you :

Get Business cards design (£140 for 1000 400gsm luxury Matt lamination 2 sides) and make connections.
Get Website design (personalized for Startup businesses 30% discount minimum charge is £349+vat for a landing page)
Get SEO ready, so that you can monetize your business through online reach

Now, if you feel confident in your business, it is worthwhile to starting your own business UK . If you feel that this information is not enough and you seek a consultant that can work with you to get your business started in UK, please contact us.

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How to get help to start own business in London?

help-to-start-own-business

To get help to start own business in London you need to pay close attention to how market changes and where your idea could be targeted to enter the market. As you probably know, unique innovations rarely happens and therefore before you start your own business in London you need to get yourself a wicked idea.

To get your idea into a business first you need to register a company with Companies House. This takes usually 2 hours, the next fact is to get yourself a website that you present your idea. Once you have a website and your idea, then it’s time to think about your SEO.

Now, to get traffic to your website, you need to target certain keywords that are relevant to your website. The rule of thumb in SEO is that content is king. In other words, abundance. Place your idea with as much content as you want. This could be relevant or non-relevant as the search engines are not smart enough to make difference between good content and bad content.

The difference will be made by users which share your content. If you have enough users who share your content, this will get your website with higher rank, therefore increase the chances of getting in higher positions in search engine.

If you think this might be a bit over your head, please do not hesitate to contact us to provide you the right matrix, starting from £120/month.

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4 ways to start a small business with no money at all

ways to start a small business

I will share with you 4 ways to start a small business with literally no money at all based on the experience which I had with clients that wanted to pursue the career to being a business and to fund it with no money at all.

1. Get creative

Creative people have special abilities to convert thoughts into mechanized systems that improve the way other people use and consume space. Creative people also passively create beautiful ways to start a small business from home by indulging others to connect their thoughts into the ‘inner state of their mind’ as which as any artist will agree, is the state of mind when one creates for the sake of art itself and the value of which is increased over the years when others become interested  to tap into that particular state of mind, which, only an artist knows the secret to create it and, it is very particular to the style and, the background of the artist.

2. Be inspirational

Words are powerful but what converts words into power is the attitude towards which we express the inner passion. The inner passion gets converted into a rhythm which only a true and yet professional actor can create a copy of it. To be inspirational increases the ways to start a small business from home, because the home is the place where people will follow. If that is the case, other people will follow too. Be savvy, pro-active and have manners with positive thoughts as other people often react on their instincts based on the image they subconsciously read – therefore act professional, as others might know your energy.

3. Follow others

Do something will people will follow you for the good or for the bad, there is always someone to rise your actions in question. Follow others and others will follow you, because human being has a very special character and rarely allows oneself to be alone in creating ways to start a small business. Human being is pack ‘animal’ which enjoys very much being with others for the sake of playing the rule which always transforms the play into a competition.

4. Do good at selling

A basic rule of commerce is that one cannot buy if the other cannot sell himself. So, how to create better experiences for your customers which will increase your selling and double the ways to start a small business? Well, there are few factors which a sales person adopts for this in a mirage of skills and creativity, a sales person is good at cloaking, dressing, copying and last but not least, he is very good at putting these skills together through communication. A magician how others like to be called, which we all respect their charm and availability of thoughts.

Now, that you know our secrets, lets put your idea on a map and start a company with only £349 + VAT!

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