Navigating the world wide web is a hard thing to do if you are over the age of 40. Without the next big crash in our economy, no one will take the time to realize that we are doomed. With email marketing, we don’t have to be doomed. It’s easier to stay inside our houses and not interact with the streams of marketing data going into people’s phones. The new trend is for people not to use the data applications in a way that helps the world, but hurts it.